Top 5 Drawing & Coloring Apps Performance on Android in Mexico - Q4 2023

During the fourth quarter of 2023, the top five drawing and coloring applications on the Android platform in Mexico exhibited distinct trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance based on data from Sensor Tower.

Color ASMR: Painting Book saw a substantial increase in downloads, starting from approximately 57K in late September and peaking at around 368K in the week of December 11. Weekly active users followed a similar trend, beginning at about 321K and reaching over 1M by early December. However, revenue remained at zero throughout the quarter.

Happy Color®: Coloring Book experienced steady downloads, with figures fluctuating between 57K and 116K. The app's revenue showed a gradual rise, starting at $16 and ending at $39 by the last week of December. Weekly active users also demonstrated growth, beginning at around 567K and peaking at over 701K in the final week.

Color Fan - Color By Number had consistent download numbers throughout the quarter, ranging from approximately 48K to 66K. Revenue remained relatively stable, with minor fluctuations around the $300-$500 mark. Weekly active users steadily increased from about 360K to over 448K by the end of December.

Phone Case DIY maintained a consistent download rate, starting at around 46K and peaking at approximately 85K in the last week of December. Revenue saw slight variations, beginning at $35 and ending at $47. Weekly active users showed some fluctuations, starting at about 232K and ending the quarter at around 273K.

Coloring & Learn displayed a steady increase in downloads, starting at approximately 39K and peaking at 77K in the last week of December. Revenue also saw a rise, beginning at $57 and ending at $90. Weekly active users grew from around 700K to over 813K by the end of the quarter.

These trends highlight the dynamic nature of the drawing and coloring app market in Mexico. For more detailed insights, visit Sensor Tower.